Getting Started with Fake Business™

Welcome to Fake Business—your first step into a world of deliverable-centric value realignment.

Whether you’re launching an initiative, expanding mindshare, or simply leveraging bandwidth, this guide will give you everything you need to begin future-proofing at scale.

Aligning Your Core Deliverables

Before diving into the metrics that matter, it’s essential to evaluate your existing workflows. At Fake Business, we recommend establishing a scalable baseline of intentionality. This doesn’t mean reinventing the paradigm—it means stabilizing operational inertia.

Key questions to ask:

• Are your outcomes being outcome-driven?
• Have you reverse-engineered your efficiency map?
• Is there space in your stack for value-based optionality?

We don’t have the answers—but we have the frameworks for asking.

Activating Synergy Touchpoints

Once your ecosystem is primed, it’s time to catalyze visibility through low-friction conversion loops. This begins with rethinking how you engage with stakeholders, both internal and aspirational.

Try implementing the ACT model:

• Awareness: Reignite dormant channels
• Consistency: Harmonize verticals
• Trajectory: Forecast without overcommitting

With ACT in play, you’ll unlock sustainable pathways to long-term traction without sacrificing short-term momentum.

The Four Pillars of Fake Business Orientation

You’ll hear us refer to the “Four Pillars” often. They don’t mean much on their own—but together, they create a durable framework for moderate achievement:

1. Modularity – Because nothing should depend on anything else.
2. Fluidity – Build with change in mind, even if nothing changes.
3. Empathy – Mostly aspirational, but looks good in decks.
4. Integrity – Define it however fits your narrative.

We encourage new partners to internalize the Four Pillars weekly, or at least mention them in meetings.

Your Next Step

If you’ve read this far, congratulations—you’re already aligning with the Fake Business philosophy.

Here’s what to do next:

• Sync with a stakeholder. Any stakeholder.
• Draft a roadmap. Burn it.
• Begin. Anywhere. Just begin.

Still unsure? That’s okay. Most things work themselves out if you just circle back later.

Fake Business isn’t just a framework—it’s a mindset. One built on confident ambiguity and high-trust platitudes. We’re glad you’re here. Now let’s operationalize the potential.